Each year the Forrester B2B Summit (NA) convenes hundreds of B2B Marketing leaders to navigate the changing landscape of how we go-to-market effectively.

It’s like the Super Bowl of B2B!

If you couldn’t make it to the 2025 North American summit, I’ve got you covered.

I partnered with the team at Informa TechTarget to recap the event and key takeaways for marketing and sales leaders. Thanks to Dara Such, VP of Customer Enablement + Data Strategy for ascending this summit, and recapping all the goodies.

Snapshot: The whole event summarized in 5 words (or less)

Watch on LinkedIn.

What’s changing? What’s next?

We talked about what’s shifting in the buyer’s journey (spoiler: a lot), how tools like ChatGPT are being used in the buying process, and why “help your buyers buy” isn’t just a catchy marketing phrase - it’s table stakes now.

In a world where purchasing decisions are being made before sellers even have a change to engage - how can marketing teams refocus to drive demand? We need to navigate complex buying networks, enable informed decisions, and navigate the rise of AI in the purchase journey.

For more, check out the recap blog and full conversation.

Thank you Informa TechTarget for having me!

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Katie Martell
www.katie-martell.com